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Privacy Policy

‍ ‍Wax Ape Detailing

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Last updated: February 24, 2026

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1. Introduction

Wax Ape Detailing (“we”, “us”, “our”) is committed to protecting and respecting your privacy. For data protection purposes, we are the “data controller” of your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you use our automotive valeting and detailing services, visit our website, or contact us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. What Information We Collect

We may collect and process the following personal data:

‍ ‍A. Contact Information‍ ‍

  • Full name

  • Address

  • Email address

  • Telephone number‍ ‍

B. Vehicle Information‍ ‍

  • Vehicle registration number

  • Make and model

  • Service history relating to detailing/valeting

  • Photographs of your vehicle (before and after service)

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C. Booking & Payment Information‍ ‍

  • Appointment details

  • Service history

  • Payment records (we do not store full card details if payments are processed via third-party providers)

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D. Website Data (if applicable)‍ ‍

  • IP address

  • Browser type

  • Cookies and usage data‍

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3. How We Use Your Information‍ ‍

We use your personal data to:‍ ‍

  • Provide valeting and detailing services

  • Manage bookings and appointments

  • Communicate with you regarding your vehicle or services

  • Process payments

  • Maintain service records

  • Improve our services

  • Send marketing communications (only if you have opted in)‍ ‍

We will only use your personal data where we have a lawful basis to do so, including:‍ ‍

  • Performance of a contract

  • Legal obligations

  • Legitimate business interests

  • Your consent (for marketing)‍

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4. Vehicle Photography‍ ‍

We may take before-and-after photographs of vehicles for:‍ ‍

  • Service records

  • Insurance purposes

  • Marketing and social media ‍ ‍

If you do not wish your vehicle images to be used for marketing, please inform us.‍

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5. Data Sharing‍ ‍

We do not sell your personal data.‍ ‍

We may share your information with:‍ ‍

  • Payment processing providers

  • Accounting professionals

  • IT and website service providers

  • Legal or regulatory authorities (if required by law)‍ ‍

All third parties are required to respect the security of your personal data.‍

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6. Data Storage & Security‍ ‍

We take reasonable technical and organisational measures to protect your data, including:‍ ‍

  • Secure digital storage systems

  • Password-protected devices

  • Restricted access to personal data‍ ‍

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements.‍

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7. Your Rights‍ ‍

Under UK GDPR, you have the right to:‍ ‍

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability (where applicable)

  • Withdraw consent (where processing is based on consent)‍ ‍

To exercise your rights, please contact us at: wasapedetailing@gmail.com‍ ‍

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

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8. Cookies ‍ ‍

Our website may use cookies to enhance user experience and analyse traffic. You can control cookie preferences through your browser settings.‍

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9. Changes to This Policy‍ ‍

We may update this Privacy Policy from time to time. The latest version will always be available on our website or upon request.

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