Privacy Policy
Wax Ape Detailing
Last updated: February 24, 2026
1. Introduction
Wax Ape Detailing (“we”, “us”, “our”) is committed to protecting and respecting your privacy. For data protection purposes, we are the “data controller” of your personal data.
This Privacy Policy explains how we collect, use, store and protect your personal data when you use our automotive valeting and detailing services, visit our website, or contact us.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Information We Collect
We may collect and process the following personal data:
A. Contact Information
Full name
Address
Email address
Telephone number
B. Vehicle Information
Vehicle registration number
Make and model
Service history relating to detailing/valeting
Photographs of your vehicle (before and after service)
C. Booking & Payment Information
Appointment details
Service history
Payment records (we do not store full card details if payments are processed via third-party providers)
D. Website Data (if applicable)
IP address
Browser type
Cookies and usage data
3. How We Use Your Information
We use your personal data to:
Provide valeting and detailing services
Manage bookings and appointments
Communicate with you regarding your vehicle or services
Process payments
Maintain service records
Improve our services
Send marketing communications (only if you have opted in)
We will only use your personal data where we have a lawful basis to do so, including:
Performance of a contract
Legal obligations
Legitimate business interests
Your consent (for marketing)
4. Vehicle Photography
We may take before-and-after photographs of vehicles for:
Service records
Insurance purposes
Marketing and social media
If you do not wish your vehicle images to be used for marketing, please inform us.
5. Data Sharing
We do not sell your personal data.
We may share your information with:
Payment processing providers
Accounting professionals
IT and website service providers
Legal or regulatory authorities (if required by law)
All third parties are required to respect the security of your personal data.
6. Data Storage & Security
We take reasonable technical and organisational measures to protect your data, including:
Secure digital storage systems
Password-protected devices
Restricted access to personal data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements.
7. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure (“right to be forgotten”)
Restrict or object to processing
Data portability (where applicable)
Withdraw consent (where processing is based on consent)
To exercise your rights, please contact us at: wasapedetailing@gmail.com
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk
8. Cookies
Our website may use cookies to enhance user experience and analyse traffic. You can control cookie preferences through your browser settings.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website or upon request.